Some councils were last week advised to seek sponsorship for lollipop men and women as a way of topping up the $7million a year provided for workers across Victoria by the state government.

But council's city development general manager, Stephen Sully, said Brimbank was mindful of the need for high visibility, consistency, uniformity and professionalism.

"The addition of private logos may detract from the safety of the uniforms. Any proposals would therefore need to be carefully considered," Mr Sully said.

He said VicRoads partially funded school crossing sites where they met requirements.

There are 108 such crossings in Brimbank. For those crossings, VicRoads provides a grant of $281,340 to the council. The council's budget for school crossing supervisors for 2010-11 is $1.03million, with only $281,340 contributed by VicRoads.

However, Delahey Action Group secretary David Anderson said advertising would not be appropriate.

"What do they want next? Police, firemen and CFA workers wearing advertising on their back?" Mr Anderson said.